包阅导读总结
1. 关键词：Google Analytics 、Durable 、Privacy 、Conversion 、Consent Mode
2. 总结：Google Analytics 4 致力于打造持久耐用的测量策略，以适应隐私优先的未来。它通过支持 Chrome 隐私沙盒 API、增强转换功能、与 Google Ads 结合及使用 Consent Mode 简化流程，为企业提供全面的业务分析。
3. 主要内容：
– Google Analytics 4 从一开始就注重耐久性
– 今年将支持 Chrome 隐私沙盒 API，应对无第三方 Cookie 情况
– 增强转换功能
– 结合同意的第一方数据与现有转换标签，以隐私安全方式匹配 Google 数据，全面了解跨渠道转换归因
– 直接将增强转换发送到 Google Ads 以提高广告性能
– 使用 Consent Mode 简化流程
– 方便分享同意选择，利用 AI 行为建模全面了解用户旅程
– 持续投资，助企业解答业务问题，适应测量环境变化
思维导图：
文章来源：blog.google
作者：Steve Ganem
发布时间：2024/6/26 15:00
语言：英文
总字数：763字
预计阅读时间：4分钟
评分：85分
标签：谷歌分析,AI生成的见解,跨渠道测量,预算工具,隐私优先的集成
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Built to be durable from the get go
In today’s evolving landscape, a durable measurement strategy is key to navigating a privacy-first future. Later this year, we will begin rolling out support for some of the Chrome Privacy Sandbox APIs to ensure you can continue to reach your audiences and measure effectively even without third-party cookies.
Also, to ensure you remain durable against regulatory and privacy changes, enhanced conversions in Google Analytics 4 helps to produce a more complete picture of your cross-channel conversion attribution. By combining hashed, consented first-party data with your existing conversion tags, your data is matched with other Google data in a privacy-safe way to give you a clearer, more comprehensive view of how your campaigns are truly performing. Then, streamline your workflow by effortlessly sending these enhanced conversions directly to Google Ads to power Google AI and improve the performance of your ads.
Simplifying things further, it’s easier than ever to share consent choices to Google Analytics 4 using Consent Mode. This way, you can tap into AI-powered behavioral modeling to unlock a complete view of your users’ journeys.
Google Analytics 4 is truly built to be durable for the future. We’ll continue to invest in giving you a tool that helps answer fundamental questions about your business across your consumer’s entire path to purchase, despite ongoing changes in the measurement landscape.
