包阅导读总结
1. 关键词：Generative AI、Creativity、Advertising、Digital experiences、Veo
2. 总结：Vidhya Srinivasan 在 Cannes Lions Festival 上谈到 AI 与创造力，指出应用于用户、创作者和企业时影响巨大，AI 助力搜索和 YouTube 创新，相信生成式 AI 能为广告解锁潜力，如生成受众洞察、缩短创意生产等，Veo 可创高清内容。
3.
– 介绍背景
– Vidhya Srinivasan 在 Cannes Lions Festival 发言谈 AI 和创造力。
– AI 的影响
– 在搜索中帮助人们解答更具体复杂问题。
– 为 YouTube 上的探索和创作提供新方式。
– 广告的作用
– 在数字体验演变中连接人与企业仍关键。
– 相关有共鸣的创意对广告商很重要。
– 生成式 AI 的潜力
– 实现规模、速度和定制新水平。
– 提升创意生产等工作以驱动绩效。
– 生成式 AI 对广告商的作用
– 生成受众洞察以制定新策略。
– 缩短创意生产，如 Veo 能从创意提示创建高清内容。
思维导图：
文章地址：https://blog.google/products/ads-commerce/generative-ai-creative-experimentation/
文章来源：blog.google
作者：Vidhya Srinivasan
发布时间：2024/6/21 19:37
语言：英文
总字数：765字
预计阅读时间：4分钟
评分：81分
标签：人工智能,生成式人工智能,营销,创意,视频生成
以下为原文内容
本内容来源于用户推荐转载，旨在分享知识与观点，如有侵权请联系删除 联系邮箱 media@ilingban.com
Editor’s note: Today, Vidhya Srinivasan spoke at the Cannes Lions Festival about AI and creativity. You can read edited excerpts from her remarks below.
When we apply AI for our billions of users, creators and businesses, the impact is exponential. AI in Search is helping people find answers to more specific and complex questions. It’s also powering new ways to explore and create on YouTube where people are looking for possibilities, discovery and inspiration.
As we see AI evolve digital experiences, the role of advertising to connect people and businesses is as critical as ever. We help people find what they want in this vast world of information. And, as they explore, relevant and resonant creative is still what makes the difference for advertisers.
We believe generative AI will unlock enormous potential here. Scale, speed, and customization will reach new levels. Faster creative production, tailored media activation and real-time measurement will all work together to drive performance. That’s our multiyear vision but there’s so much this technology is doing for advertisers already.
First, you can use AI to generate insights about your audiences, so you can better understand their behaviors and come up with new strategies to engage them.
Then you can shorten and scale creative production to bring ideas to life faster. Take Veo, our latest and most advanced video generation model, which creates high definition content from nuanced creative prompts — you can even ask for specific cinematic techniques and visual effects. It created this lion just for Cannes.
