包阅导读总结
1. 关键词：Google Ads、创意资产、创意平台、Typeface、AI 工具
2. 总结：文中指出新的报告和 genAI 工具能提升创意成果，强调创意资产创建和上传的便捷性，如与 Canva 等平台合作，Typeface 加入并与 Google Ads API 集成，还提供模板，10 月 1 日有关于 AI 创意工具的 webinar 可注册。
3. 主要内容：
– 许多创意团队在其他平台工作，创建大量资产关键但过程繁琐
– 为使创建和上传资产无缝衔接，Google Ads 与创意平台合作
– 今年早些时候宣布与 Canva、Smartly、Pencil 合作
– 如今 Typeface 也将加入
– 其与 Google Ads API 集成，可将创建的资产用于活动
– 为 Performance Max 活动提供创建图像和文本的模板，助团队遵循最佳实践以获更好效果和规模
– 期待用户尝试新功能，对 AI 创意工具感兴趣可注册 10 月 1 日的 webinar
思维导图：
文章地址：https://blog.google/products/ads-commerce/creative-reporting-and-genai-tools/
文章来源：blog.google
作者：Pallavi Naresh
发布时间：2024/8/6 19:58
语言：英文
总字数：899字
预计阅读时间：4分钟
评分：91分
标签：AI 驱动的广告,生成式 AI,谷歌广告,创意资产管理,图像编辑
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Many of you work closely with creative teams who may do some of their best work on other platforms. Creating a large variety of assets is critical, but building them in one platform and then delivering them to Google Ads to use in your campaigns can be tedious. That’s why we’ve partnered with creative platforms to make creating and uploading assets seamless. Earlier this year, we announced partnerships with creative platforms like Canva, Smartly, and Pencil. Typeface will now be joining the fold. Typeface’s integration with the Google Ads API lets you implement assets built with Typeface into your campaigns. Typeface also provides templates for creating images and text to use in Performance Max campaigns. This helps your creative team follow best practices for your campaign so you can achieve better results and scale.
We can’t wait for you to try these new features to help with your creative and campaign performance. If you’re interested in learning more about AI-powered creative tools, register for our upcoming Meet the Expert webinar on October 1st.
